The Struggle of Marketing and Finance Departments in the Age of Digital Advertising
Mrkter FinOps is the future of digital advertising financial management.
With our platform, you can easily integrate your marketing, banking, and financing operations into one seamless platform with payments and financing integrated capabilities. This way, you can focus on what you do best – running your business
Our Design Partners
Solving The Marketing & Finance Struggle.
It’s no secret that marketing and finance departments are struggling to keep up with each other. This is especially true in the age of digital advertising, where marketers are having to adapt to an ever-changing landscape with thousands of different channels, affiliates, vendors, networks, and influencers. Financial tasks supporting marketing operations such as invoice management, reconciliation, processing payments, and procurement can be time-consuming, headcount heavy and tedious. Fortunately, there is a solution which provides control and visibility of budget and payments which will save time and money and increase security and certainty of execution.
Milestones
Mrkter Startup Founded.
April 1st, 2022
Launched MVP Banking.
Jul 1st, 2022
Founders Capital
Jan 1st 2022 - Dec 1st, 2022
$500,000
$500,000
Secured Capital (SAFE)
Dec 1st, 2022
$1,000,000
10 active companies.
Dec 1st, 2022
MRR
Dec 1st, 2022: $40K
$10M volume
Dec 1st, 2022
Expanded team to 11 employees
Dec 1st, 2022
Launch of Marketing MVP
May 1st, 2023
100 active SME clients and 4 Enterprise clients
Dec 1st, 2023
Mrkter FinOps
The Mrkter FinOps solution
The mrkter marketing FinOps solution is revolutionizing how modern marketers manage their data, analytics, and expenses. By integrating over 600 software tools into a single dashboard with real-time updates, marketers can easily access up-to-date information about their marketing activity. This smart dashboard also provides the finance department an accurate reflection of marketing analytics and spending that they can use to swiftly execute payments, increasing efficiency and time saved while also delivering insightful data, powerful tools, and streamlined processes all within one platform
Solutions
In addition to revolutionizing marketing FinOps, mrkter will provide a platform for real-time and reliable financing. Cash flow is crucially important for marketers to maintain operational continuity and turnover. Marketers also need access to financing solutions that are reliable, efficient, and processed swiftly without having to wait for a long period while their applications are processed by banks or other lenders. mrkter leverages marketing data in order to provide different finance solutions, for example, invoice financing. By holding all the data and controlling the payment chain from advertisers to affiliates, mrkter.io can offer a new product called “instant financing” which allows users to efficiently manage their cash flow needs. Clients can get access to financing almost immediately after setting up an account and connecting their business flow into the mrkter platform.
Funding Goals
35
Sales & Marketing
10
Operation
5
Legal & Accounting
50
R&D
Raising
$3,000,000
FAQ
How does mrkter provide financial services?
mrkter signed a strategic partnership with the worlds leading BAAS (Banking as a Service) provider allowing mrkter clients to operate globally by opening global accounts (every continent), make payments, issue designated cards, and get paid (acquiring services), and offer lending solutions
How do clients integrate their marketing operation into the mrkter FinOps platform?
A centralized hub like mrkter.io helps you quickly connect and store data from any source, without the need for coding (more than 600 marketing connectors). This makes it easy to transform raw data into insights that can be shared with any department, ERP, or BI system. By having all of your analytics and reporting in one place, you gain control of your marketing performance and spending. e.
What is mrkter's main goal?
mrkter is positioning itself to be the leading marketing FinOps and financing platform designed for participants in the digital marketing industry
Founding Team
Leor Ceder
Co-Founder & CEO
Leor Ceder is a Goldman Sachs MD veteran with extensive financing experience. Post his banking career Leor founded Sycamore Mining a precious metals mining company which invested in a few brownfield projects. A few years later Leor merged the company with a listed mining company in Canada
Barak Hirchson
Co-founder & CSO
Barak Hirchson is a marketer by heart, over his career he has founded core marketing companies in the field of social media and advertising. In the last 10 years, he ran the digital marketing effort in a leading Fintech online platform