mrkter intro
mrkter is a unified marketing operations and finance platform. Enhance your payment cycles, analyse marketing spend in real time, and deploy integrations at the click of a button.
Our Founders
Leor Ceder
Co-founder & CEO
Leor Ceder is a Goldman Sachs MD veteran and entrepreneur with extensive investing and financing experience. Post his banking career Leor founded Sycamore Mining a precious metals mining company which invested in brownfield projects. A few years later Leor noted an exit by merging the company with a listed mining company in Canada. Over time he has been involved in numerous innovative fin-tech start-ups.
Barak Hirchson
Co-founder & CSO
Barak Hirchson is a marketer by heart, over his career he has founded core marketing companies in the field of social media and advertising. In the last 10 years, he ran the digital marketing effort in a leading Fintech online platform
Our Status
Our Status
January 2022
Founders Capital $500K
April 2022
Incorporated
July 2022
Launched MVP Banking
December 2022
Secured Capital $1M
Design Partners
mrkter in Numbers
mrkter in Numbers
Transformation of the marketing evolution.
The digital marketing industry has sprung into an ever evolving digital labyrinth in recent years. What was once a few networks has emerged today to an incredibly complex digital advertising landscape filled with countless channels, affiliates, vendors, networks, and influencers.
This shift presents unique operational challenges for marketers and finance operations as they struggle to keep up with the massive increase of marketing participants, regions and activities
Main Challenges.
The dawn of digital marketing has seen an explosion in participants and with it, created a huge burden for enterprises. Marketing teams are now challenged to stay connected with thousands of partners while ensuring accurate performance tracking and budget management, while the Finance teams are required to support the marketing activity by facilitating thousands of payments every month after reconciling and auditing the endless amount of invoices.
- Enterprises manage thousands of marketing vendors from around the globe
- Marketing departments work with multiple marketing platforms without having a consolidated view of their marketing activity
- Lack of transparency, real-time view and budget control of marketing spend because of the way the information is spread out among different platforms.
- Finance are required to to manually execute thousands of global payments in multiple remittance platforms which makes it difficult to check on payment status.
- Both Marketing and Finance departments are required to increase headcount to support the company's marketing operations
The marketing FinOps challenge holds a direct impact on business performance.
In a global marketplace characterized by fierce digital advertising competition and a never ending race for ROI performance, enterprises must continuously strive to remain at the top of their game. The cooperation between marketing and finance operations has an immense effect on a business’s success
Main impact on Performance.
- Lack of visibility often result in missed payments which causes downtime of active planned campaigns and business reputation damage among important vendors/partners
- Manual management of long-term budgets causes poor budget control
- Multiple marketing channels on different platforms makes it difficult to track real-time campaign performance
- The immense number of marketing vendors and partners brings relationship management challenges which result in poor marketing performance
- Lengthy onboarding with new marketing vendors/partners leads to missed opportunities
- Endless amount of manual and tedious tasks to support marketing activity is a huge friction point between the finance and marketing teams.
The mrkter FinOps solution
The mrkter marketing FinOps solution is revolutionizing how modern marketers manage their data, analytics, and expenses. By integrating over 600 software tools into a single dashboard with real-time updates, marketers can easily access up-to-date information about their marketing activity. This smart dashboard also provides the finance department an accurate reflection of marketing analytics and spending that they can use to swiftly execute payments, increasing efficiency and time saved while also delivering insightful data, powerful tools, and streamlined processes all within one platform
Finance Features
Marketing Features
Instant Financing
